Jools Lebron, the popular TikTok influencer famous for her “Very Demure Very Mindful” catchphrase, has encountered a significant obstacle. She lost the trademark rights to the phrase that shot her to internet stardom. Jools shared this devastating news herself in a tearful TikTok video where she spoke about the hardship and letdown of watching her aspirations fade away.
How It All Started
Jools Lebron caught the public eye on TikTok with her video “How to be Demure at Work,” which she posted on August 2, 2024. The video became a hit getting millions of views and making Jools famous. After this big win, she started a series of videos called “Very Demure Very Mindful,” which her fans loved and became her trademark style.
Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked:
— Pop Crave (@PopCrave) August 24, 2024
“I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
Jools Lebron
Jools Lebron: A Rising Star in the Digital World
Jools Lebron stands out as an energetic and impactful social media figure who has gained fame in the online realm on TikTok. Her engaging posts, which mix beauty tips with insightful remarks, have made her a symbol of genuineness and self-expression. Her content strikes a chord with a wide range of viewers worldwide.
Jools, who was born and raised in the US, is transgender and goes by she/her pronouns. She started her public career by posting TikTok videos that showed her unique take on beauty, fashion, and personal growth. But her video “How to be Demure at Work” made her famous. This video gave tips on how to stay calm and thoughtful at work. It got millions of views making Jools a trendsetter.
Jools’s catchphrase, “Very Demure Very Mindful,” became a pop culture hit sparking a trend of related content and products. Even though she faced setbacks—like losing the trademark for her famous saying—Jools kept going strong using her reach to promote self-awareness, kindness, and being true to oneself.
Outside of her online world, Jools has teamed up with big-name brands, including ONE/SIZE, Kendrasboutique, and Trixie Cosmetics. Her impact has spread to major companies like Lyft and Verizon cementing her place as a big name in the influencer world.
Jools Lebron does more than create content; she stands as a symbol of resilience and empowerment. Her story shows how powerful it can be to stay true to yourself while finding your way in the complex digital world. As Jools grows and reaches more people, she stays a much-loved figure who motivates many others to follow their own unique paths with grace and awareness.
As she got more popular, she dreamed bigger. Jools wanted to sell merchandise with her famous phrase. But she soon learned someone else had already done it.
The Trademark Battle
News from NBC reports that Jools, a transgender person who goes by she/her pronouns shared a tearful video on TikTok. In it, she told viewers she no longer had the trademark rights to “Very Demure Very Mindful.” Why? A man called Jefferson Bates from Washington had filed for the trademark before Jools could.
Jools felt crushed. She said in her video, “I’ve put so much money and time into this, and I think I messed up like I didn’t push hard enough.” The defeat stung even more because she had counted on the trademark to help her family and pay for her gender transition. “I just think I messed up,” she added, her voice breaking with feeling.
Even with this hurdle, Jools might still have a shot at getting her phrase back. But she’ll need a lawyer to fight for what she thinks is hers.
How TikTok Changed Jools Lebron’s Life
Jools Lebron’s life has undergone a big change since her first video went viral. A “silly video” has grown into a full career, with big brands like ONE/SIZE, Kendrasboutique, and Trixie Cosmetics keen to work with her. Even companies like Lyft and Verizon have teamed up with her seeing the appeal of her “demure” character.
In a recent chat with CBS Morning, Jools explained what “demure” means to her: “It’s being mindful and considerate of the people around you, but also of yourself and how you present to the world.”
What’s Next for Jools Lebron?
Even though Jools lost the trademark, she’s hinted at bigger things on the horizon. On August 21, she shared an Instagram photo of herself in front of a Netflix-owned building. She teased her fans with the caption, “What can I say?!” Netflix’s official account liked the post and commented, “CUTESY!!!!!” This ignited speculation that Jools could soon be involved in a Netflix project.
To add to the excitement, Netflix later showcased Jools on their official page. They urged fans to check out the titles “hand-picked in her VERY DEMURE VERY MINDFUL row on Netflix.” While the streaming giant hasn’t confirmed any specifics yet, people are already buzzing about a possible team-up.
Additional Information
Very demure meaning
Lebron made it clear that her saying is “just a joke.” While being demure means “quiet, modest, and shy,” she’s not trying to push for women to live like they’re in Bridgerton.
Very demure very mindful meaning
In a post shared by Lyft (@lyft), Jools told CBS Morning, “Being demure shows who you are. It means thinking about others and how they feel, while also knowing how you come across to people.” On August 21st, Jools gave her fans a sneak peek in an Instagram post.
Very demure very mindful trend meaning
“It’s about being thoughtful and nice to others, while also keeping an eye on yourself and how you come across to people,” she said on “CBS Mornings,” stressing that the saying is more than just an appearance—it’s a way of life.
Jools Lebron Instagram Account
https://www.instagram.com/joolieannie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Very mindful very demure TikTok song
Conclusion
Jools Lebron’s rise from a viral TikTok video to an internet star has been amazing. Even though losing the trademark to her well-known phrase is a hard hit, it’s obvious that Jools isn’t throwing in the towel. With her skills, drive, and her fans backing her up, she’ll come back even stronger. And who can say? We might end up seeing her name in bright lights on Netflix before long.
FAQs
- Why did Jools Lebron lose the trademark rights to “Very Demure, Very Mindful”?
- Jools lost the trademark rights because someone else, Jefferson Bates, filed for the phrase before she did.
- What does “Very Demure, Very Mindful” mean to Jools Lebron?
- Jools describes it as being mindful and considerate of others and yourself in how you present to the world.
- Will Jools Lebron be able to regain the trademark?
- There’s a possibility, but she will likely need to pursue legal action to reclaim her rights.
- How has TikTok impacted Jools Lebron’s life?
- TikTok has transformed Jools’s life, leading to brand collaborations and significant opportunities, including a potential project with Netflix.
- What can fans expect next from Jools Lebron?
- While details are still under wraps, Jools has teased a possible collaboration with Netflix, sparking excitement among her followers.